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Polymarket’s US Re-Entry Strategy Aims to Reverse User Decline Amid Strong Trading Volumes
Polymarket’s US Re-Entry Strategy Aims to Reverse User Decline Amid Strong Trading Volumes
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BTCCSquare news:
Polymarket, the prediction market platform, saw its monthly active users drop sharply from 454,664 in January to 193,023 by late August—the lowest since October 2024. New user acquisition plummeted even more dramatically, from 408,804 in February to just 54,257 by August, marking a stark contrast to its robust trading activity, which neared $8 billion for the year.
The platform's exclusion from the US market since 2022, following a CFTC settlement, has been a major growth hurdle. However, its strategic preparations for re-entry could signal a turnaround. Despite dwindling user numbers, existing participants maintained high transaction volumes, underscoring the platform's resilience.
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